Customer relationship management solutions, also known as CRM or xRM, give businesses of any size the power to use organisational data to enhance the value of customer experiences. Contact management is the key function used in the business environment. However, CRM can be integrated with other business or third-party applications to gain greater business benefit.
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About 41% of Australian consumers have now installed a mobile application on their phone, and, given their incredible popularity, it’s no surprise that businesses, and their employees, are crying out for mobile apps.